10th December 2015
Around one in 20 Britons are expected to slip away from their Christmas festivities in order to bag an online bargain according to TopCashback.co.uk.
The website’s survey found that that whilst 16% of people will be online shopping on 25 December, more than two fifths, at 43% will be doing so in secret, away from family and friends.
Keen to cash in on a good deal, 30% of Christmas Day surfers will be shopping online in the morning, whilst 22% will be sneaking off straight after Christmas dinner.
TopCashback.co.uk data from 2014 shows that the majority of shoppers on Christmas Day, chose to log on at 8am before opening presents with their family.
Browsing peaked at 10pm once the Christmas dinner food coma set in and Downton Abbey and EastEnders had been watched. Most were interested in picking up big ticket items, shopping with Currys and Debenhams, spending more than £850,000 on the day.
However, it seems many Britons will be looking to cash in on discounts even earlier with more than a third, at 35% planning to shop on Christmas Eve. In addition, more than half, at 53%, of shoppers will be looking for discounted last-minute Christmas gifts.
The study also found that 62% of Britons plan to put off eating Christmas leftovers to fight their way through Boxing Day shopping crowds, spending, on average, more than four hours browsing for discounts.
Some 58% said they have been putting off certain purchases for months in order to snap them up at a reduced cost. Many shoppers, at 57%, will be bulk buying birthday presents while 37% will be stocking up on cheap toiletries.
Just shy of a third, at 31%, of shoppers will be purchasing next year’s Christmas presents.
But despite the hype around Christmas sales more than a quarter, at 28%, of Britons will not be shopping because they will have spent all of their money funding Christmas preparations.