Samsung bites back at Apple

17th October 2011

The move is arguably round three in a legal dispute with Apple winning the first two rounds in Australia, Japan and Europe citing its own copyright infringements against Samsung's tablet.

That is not the only front Samsung has opened up – though arguably in the realm of marketing and not law.

The Sydney Morning Herald reports Samsung has also opened a pop-up shop two doors down from the iPhone shop in Sydney as a spoiler to the new iPhone launch. The Korean firm virtually guaranteed bigger queues outside its temporary shop by offering the Samsung Galaxy X2 for A$2, at least to the first customers in the morning.

In the last couple of weeks, Samsung had amended its tablet, by removing software subject to the global legal dispute to allow it to continue selling in the Netherlands as the Washington Post reports here.

The Journal reports that analysts expect the dispute be resolved because as well being a competitor Samsung is also a supplier to Apple.

It could even involve the Korean President in trying to broker a deal.

As the WSJ says:"On Sunday, Samsung Chief Operating Officer and President Lee Jae-yong left Seoul to attend the memorial service for Steve Jobs in the U.S. amid speculation he may discuss the companies' relationship with Apple Chief Executive Officer Tim Cook.

"I will have a chance to meet Cook, but I'm not going there for business purposes. I'm going to pay tribute to Steve Jobs, and I don't know what I will talk about with Cook," Mr. Lee said.

Analysts are also watching the issue because it may be the precursor in an even bigger patent dispute between Apple and Google currently being fought mostly on a proxy basis on Google's part through Android manufacturers such as HTC.

Up to this week, it had looked as if Apple was winning its fight as several jurisdictions had ruled against Samsung. This week shows it may not be able to do so without a fight. And if Google and Apple eventually meet in court that really will be the heavy weight contest.

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