More leg room, all-inclusive seats and no kids. What would you pay an extra £100 for on your holiday flight?

23rd July 2015


No kids, no mobile phones and no alcohol are just some of the things Britons would happily pay an extra £100 for on their holiday flights, new research has found.

Unless you can afford to turn left at the top of the aircraft steps, for many people a long-haul flight is not the ideal way to start their relaxing holiday.

Whether it is unruly children, drunk fellow passengers or people who take up a bit more than their own seat, it appears British holidaymakers would be prepared to pay a £100 premium for extras that would make their flights a little more enjoyable.

But the analysis from switching site found most surprisingly that more 18 to 24 year olds would be happier sitting with their own gender, enjoying a bit of peace and quiet away from mobile phones, tablets and alcohol, than any other age group polled.

Having more legroom was the most popular potential upgrade, at 37%, followed by an ‘all-inclusive’ seat with unlimited food and drink throughout the flight, at 30% while sitting in a child free zone would be worth £50 each way for 25% of passengers.

The most popular £100 flight upgrade options as chosen by UK holidaymakers:

It also found that 20% of 18 to 24 year olds would pay a premium to sit in a ‘quiet’ area of the plane where the use of mobile phones, tablets and games consoles were prohibited, and 23% of 25 to 34 year olds would pay extra to sit in a ‘silent’ area, where even talking was kept to a minimum. And although 10% of all passengers would pay to upgrade to an alcohol free zone, 18 to 24 year olds wanted to avoid drunk fellow passengers the most with 18% willing to stump up extra cash compared to just 6% of over 65s.

Some 8% of male passengers and 4% of female passengers would pay £100 extra on a return flight to sit in male and female-only sections of the plane, and 18% of 18 to 24 year olds would too.

Caroline Lloyd, spokesperson for said: “For many holidaymakers it seems that medium and long-haul flights are just a pain in the rear. With over a third of passengers willing to pay a £100 premium for extra legroom on return flights, perhaps it’s time airlines considered alternative means of increasing their profits than simply  cramming in more seats. Many trains these days have ‘quiet’ coaches so why not have quiet zones on planes?

“Many parents with young children know only too well that look they get from other passengers which says ‘don’t even think about sitting near me’. So instead of just hoping that other passengers would be more tolerant, perhaps family areas on planes would be welcomed by parents and grouchy travellers alike.”

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