14th January 2010
This is the era of the DIY investor and the up-skilled IFA, so we want a bigger and more inclusive 'tent'; not just white middle class men in suits.
Mindful Money is a new style of investment website and it is sponsored by three of the world's largest investment and asset management groups – Henderson, Schroders and Ecclesiastical.
Mindful Money's content mirrors the viewpoints, interests and conversations of the online investment community.So you won't find 'traditional' articles that you can get elsewhere.
Instead it's content that's focused on investors and their interests, rather than on what the financial services industry wants to promote.
So you won't see articles on the comings and goings of star fund managers, irrelevant product launches or banal industry awards. What you will get is the 'story behind the story' and new frames for investment news.
Mindful Money aims to give you the whys and wherefores, as well as the facts and figures.
Social news is about new formats too: in the era of twitter, blogs, social networks and Wikipedia it's just not good enough to keep churning out content that was designed for another era.
So here you'll find new formats designed to work with the way that you consume the news.
As well as adding value to the stories and issues being discussed in the online investment communities, we'll provide resources (step-by-step guides, videos, background stories) and links to other sites that are covering the same topics.
Knowledge about investing – why, how, where and when to invest – is currently the privilege of a few.
Mindful Money's knowledge network is about sharing the knowledge and information of those in the know with those who aren't – yet
We're doing this so that more people can join the conversation.
So when we say a social news and knowledge network for the ‘investment community' we mean the expanded investment community, which includes those who are currently excluded because they can't make sense of it.
Here's how our sponsors see it: "We're backing the creation of a unique online platform which will transfer our professional knowledge and expertise about investing – especially with regard to knowledge about how and where to invest – in the language that you use to talk to each other."
Even if you're a seasoned investor it can still be bewildering with new jargon, regulation, products and services continually coming on stream. CFDs, TCF, ETFs, naked short selling, the RDR, the list goes on.
We will be calling on some of the smartest minds, both inside and outside the industry, to help clarify, decode and demystify the investment scene.
So, in a nutshell, we're about knowledge, we're about news, we're about community and we're a bridge between the professionals and every other type of investor.
Mindfulness is about making the links that others don't, paying attention to history and voices from outside the industry, making the effort to speak in ordinary language, taking the long view, paying attention to contrarian insiders and keeping an eye out for black swans.
We're taking a stand against fads, groupthink, short-termism, scape-goating, media bias and FS jargon.
A final thing about Mindful Money – we're not about advice – there's enough of that to go around.
We're about pulling focus on industry tunnel vision to give you the big picture.
We're about linking the people in the know with investors who want to know more, in such a way that everyone benefits.
Welcome to Mindful Money.
Marco Nappolini, Community Manager
Tel: 020 7387 2000
Stewart Conway, Publisher and Managing Director of The Social Business Group
Tel: 020 7387 2000