20th February 2012
Taking this as an organisational psychology problem, imagine how the regulators would be responding if they asked me for professional advice.
Q. What are you trying to achieve?
A. To stop people getting sold the wrong products and getting bad advice.
Rhetorical question, so why not define the quality of advice given rather than restrict the definition to selling products.
Q. Anything else?
A. We don’t want anybody, making billions by selling useless things to lots of people and defining it as good because a few people do need it.
Q Have you checked what goes on in the market at the moment?
A. All the independents sell things based only on the commission that they get.
In a real situation, I’d ask more questions, but let’s see where we are.
About 30 years ago, everybody (lead by Which?) knew the naughty independent advisors sold products based only on commission. Which? constantly said how good Equitable Life were because they were a “non-commission paying office”, and the National press agreed.
I said at the time, how are Equitable Life “non-commission paying”? Look at their accounts, upwards of 20 field staff are paid six figure salaries, if that isn’t commission what is it? Possibly it wasn’t called commission. Perhaps it was called volume business over-ride, productivity bonus, maybe even Cuthbert. The fact remains they were paid more, the more product they sold, and that is a pretty good description of what commission is.
It was also said that the naughty commission hungry IFAs didn’t use Equitable Life because they “didn’t pay commission”. Except I did, because they had an annuity funded for annuity and not cash, and that therefore gave good security (so good for the client and risky for the underwriters that it was a contributory factor in Equitable Life going bust).
I pointed out to finance journalists that you could say Equitable Life were so unsure of their performance quality that they didn’t dare allow IFAs to pick their funds on merit, they had to rely on their salesmen, who could only sell their products, to foist their policies on the public.
Nobody ever explained it that way.
The point is, I was paid to give the best advice to the client. I therefore had no motive to sell unnecessary products, or sell for commission. Other people had that motive and could only make their money in that way because a) they could only earn through product sales, b) they were only allowed to sell certain products such as their own or c) they were trying to maximise the commission.
The reality now is that the market still has advisors like I was.
But bearing in mind a decent solicitor, accountant, advisor (or psychologist/coach) is going to cost you upwards of £150 per hour, and the top level ones considerably more – who will spend that all the time?
The super wealthy will. That’s why some of my clients (who earned perhaps 20 times what I did) didn’t pay as much tax as I did. They could afford to hire me and people like me to take advantage of all the complicated rules.
The middle range can, sometimes. Most of them don’t realise it.
Many have already said in response to RDR that “if I have to pay for advice, I’ll do it myself”.
The problem with that is most people don’t actually know where to start (that’s what Taming the Pound was set up for).
And anyway, they’ll still pay like they’ve always done, without knowing it.
When people go to a good IFA they are quoted fees that sound high. They go into the bank who do it, “free”. But the bank is using its in-house company, there’s no commission just an inter-unit credit, or some such device. The bank staff are tied agents, like the Equitable Life staff were, they can’t sell anything else so the “best buy” (and it is buy, because all the regulations are about products, not advice) can be the bank’s best buy, not the best in market.
The bottom range can’t afford advice, so they’ll get “free” advice from the banks. How well is that going to work?
At this point I’d say to the regulators.
You say you want to stop mis-sales and excessive profits.
What you’re going to do is to increase the mis-sales, because the protection for the bottom end is reduced, you’ll increase bank profits massively and if you think there is too wide a disparity between rich and poor now, just leave it for a few years under this regime of growing disparity between advice quality and purchasing power and see what happens.
And you’ll force out the good IFAs who will be desperately fighting over the shrinking top end of the market, thereby reducing the choice of quality advice to the middle market people who need it.
I think what we really want is a system where people have access to good advice, irrespective.
Good advice costs money. We therefore need a system that allows good advisors to earn enough money to justify the effort they put into acquiring the appropriate knowledge, and the skills to explain it and advise on it.
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